Level Five’s extensive sales experience has led us to develop our Top Ten tips:
Top Ten Weekly Sales Activities
- New new prospecting
- Drive existing opportunity pipeline
- Existing account extension and development
- Database development
- Monitor fulfilment of sales made
- Manage up
- Develop internal network
- Client loyalty and nurture program
- Self assessment measurement weekly accountability measures
- Update forecast and monitor progress against targets
Top Ten Sales Individual Performance Measures (averages)
- Phones calls out per week
- Sales calls per week
- Weighted pipeline value
- Average opportunity size
- Average deal size
- Sales cycle length
- Cost of sale
- $ of deal revenue delivered
- Number of A & B quality contacts in database
- Win / loss ratio
Top Ten Sales Meeting Agenda Items
- Activity levels
- Win / loss report
- Opportunity analysis activity
- Stalled deal analysis and strategising
- Sales forecast
- Performance against budget YTD
- Competitor activity
- Product
- People development
- Administration matters
Top Ten Skills for Sales Effectiveness
- Written and verbal Interest Creation
- Diagnostic questioning
- Opportunity assessment
- Competitive differentiation
- Capability vision creation
- “C Level” conversations
- Objective forecasting
- Time management
- Opportunity prioritisation
- Internal network development
Top Ten Ways to Shorten the Sales Cycle
- Pre plan prospecting to target industry sector and organisational stakeholders who have issues your solutions will successfully solve
- Target Sponsor and / or Power Sponsor early
- Build broad stakeholder base in customer / prospect organisation
- Enter all sales calls with Plan A and Plan B next steps to progress the opportunity
- Utilise relevant Reference Stories which will resonate with target prospects
- Quantify the benefits that your solution(s) will produce
- Move on from prospects who will not admit Pain
- Use Bargaining to access Power
- Establish and validate budgets and customer Buying Process early
- Assist the Prospect to build the business case to buy
Top Ten Demotivators of Salespeople
- Unachievable sales targets
- Inadequate incentives
- Micro-management by Sales Manager
- Uncompetitive value proposition
- Inadequate product quality
- Ongoing commission disputes with peers
- Inadequate sales support
- Lack of recognition for consistently good performance
- Limited career path
- High volume of / onerous administrative tasks
Top Ten Sales Management Mistakes
- Activity micro-management
- Lack of availability to staff
- Focus on outputs versus inputs
- Monopolising joint sales calls with sales staff
- Personally offering deep discounts not available to sales team
- Recruiting salespeople you like versus those who can perform
- Inadequate due diligence around forecasting
- Playing favourites amongst your sales team
- Presiding over low value (to sales staff) weekly Sales Meetings
- Tolerating and/or protecting non-performers
Top Ten Ways to Increase your Sales by 50 % in 12 months
- Allocate half a day per week for prospecting and actually do it
- Work to a well refined “Ideal Week”
- Do not repeat more than 2 sales calls on anyone who cannot see or will not admit Pain
- Utilise an Opportunity Assessment tool to assess where you are and to establish what you should do next
- Never “present” before you have Admitted Pain
- Identify and confirm the key customer Decision Criteria for every opportunity
- Build strong relationships with the highest capability sales support staff and reward them for their assistance
- Orchestrate CEO to CEO contact to help drive decisions when key opportunities are well developed
- Park or exit stalled deals or those that you cannot win
- Focus on developing sales two and three in every existing account
Top Ten Time Wasters for Salespeople
- Calling on people who are not going to or cannot buy
- Confusing account servicing and account management activity with business development activity
- Administration that should be managed by the Sales Support function
- Inefficient sales call scheduling and routing
- Internal meetings (often including non productive Sales Meetings)
- Cumbersome non action and outcome focused Account Plan development
- Unnecessary travel to and from office
- Labour intensive weekly reporting
- Interstate travel
Contact us today to discuss your Coaching, Consulting, Recruiting, Training and Assessment needs.
We value the opportunity to start a conversation and demonstrate our unique approach and capabilities.